HOW TO CARE FOR YOUR GROUND COVER JEANS
WEAR THEM
Be unapologetic with your jeans. The 13.75oz denim was milled to handle anything! As you wear your jeans, they will develop unique creases matching your body and movement. Eventually, these will fade into a brilliant blue.
MORE MILES = MORE CHARACTER
WASH THEM
Raw denim can be a perfect canvas for making a pair of jeans uniquely yours. When it comes to natural fibers, the raw material strengthens the jeans and lengthens their lifespan. Although many wearers believe you must care for raw denim with mathematic precision, you can wash your jeans just about however you would like. This heavyweight denim can withstand a lot. To keep them strong, we recommend washing with cold water, no more than every other week, and hanging or laying to dry. It is also important to note that the indigo will bleed in their youth.
If you wash them before 30 wears or more frequently, this will lead to a flat fade. If you would like stronger contrast to your creases, check out our guide below.
OUR GUIDE TO THE BEST FADES AND BREAK IN
1) 30 WEARS - SIX MONTHS
We recommend breaking in your jeans for at least 30 serious wears and up to 6 months of continuous wear before your first wash. This will lead to well-set creases and high contrast after the wash process. Try not to wear them much longer than 6 months before washing, as dirt buildup can cause pressure and blow outs in high friction areas. If your jeans begin to smell before you would like to wash them, we suggest steaming them lightly.
2) COLD WASH WITH MILD SOAP
When the time comes, fill up a tub, sink, or bucket with cool water. Add in 1-3 tablespoons of a simple soap. We use Dr. Bronner's Rose. After mixing the soap with water, submerge your jeans and let them soak for an hour. Using your hands, rub the jeans against themselves to clean the fabric. Rinse until clean.
3) LINE DRY
Hang your jeans out to dry. This may take up to 24 hours depending on your location's humidity. You should expect your jeans to shrink to the size they were originally, but they will loosen and soften more quickly than they did upon their first wears.
