A study of contemporary clothing use through the vessel of merchandising. Garments inherently have function and cultural significance, but both pricepoint and supply chain are variable. Low-priced clothing is reliant on labor exploitation and has tainted the perceived value of textile and clothing production. We have brought a single design concept to market at three unique thresholds: EXPLORATION, GENERAL ISSUE, and TRAINING. Artisan made clothing allows for absolute exploration of a given idea. Ready-to-wear clothing, when ethically made, gives consumers realistically-priced attire with beauty and fuction. Lastly, sharing our intellectual property is the largest step we can take to local production and democratized fashion.
GROUND COVER © 2023
An exploration of contemporary wearer-clothing relations whereby potential customers must immeditately navigate the way in which they will interact with clothing. Ideally, this confrontation will breed a curiosity and deeper relationship with their wardrobe. Garments have inherent utilitarian and cultural significance, but both pricepoint and supply chain remain fixed. Low-priced clothing is reliant on labor exploitation and has tainted the perceived value of textile and clothing production. Luxury clothing has created an elitist individualism attainable only through commodity consumption. In rebellion, we have brought individual design concepts to life through three unique supply chains in order to nuture and study the relationship between wearer and garment: EXPLORATION, GENERAL ISSUE, and TRAINING.
GROUND COVER © 2024
EXPLORATION:
Garments are vessels for human actualization. EXPLORATION units are made in house by Ground Cover's artisans as a means of fully unearthing a design concept post-patternmaking. Unique fabrics, treatments, and appliques are key to this endeavor. Every object is unique and is labeled as such. Each garment is made start to finish by one sewer. This increases time and price, but it also depens the relationship between maker and garment. Garments can be made-to-order following customer measurements, fabrication desires, and aesthetic choice.
GENERAL ISSUE:
These garments are ready-to-wear. GENERAL ISSUE provides ethically made small batch production from our partner factories in Los Angeles. The efficiency of a garment assembly line allows for a lower price point while supporting domestic businesses and garment workers. These styles are a refined version of our EXPLORATIONS, and can offer greater wearability and, hence, functionality. Ready-to-wear clothing offers consumers realistically-priced attire with beauty and function; these two are not independent of one another.
TRAINING:
Do-it-yourself garment making circumvents the immense challenges of local production. With TRAINING, you received a downloadable sewing pattern and sewing guide to craft your own- just as you'd like it. Alter measurements, fabric, and seam construction. By making a garment oneself, the wearer gains true understanding and ownership over their costume. Releasing our I.P. for other's interpretations is the quickest way to a democratized fashion supply chain.
# EX - 6009 - 23 - 289
Moto Jacket
820 USD +
1 of 1 crafted for you at Ground Cover HQ
# GI - 6009 - 23 - 289
Moto Jacket
440 USD
Manufactured in Los Angeles, California
# IP - 6009 - 23 - 289
Moto Jacket
40 USD
Made by your skills to your specifications
# EX - 3004 - 23 - 289
Moto Trouser
780 USD +
1 of 1 crafted for you at Ground Cover HQ
# GI - 3004 - 23 - 289
Moto Trouser
330 USD
Manufactured in Los Angeles, California
# IP - 3004 - 23 - 289
Moto Trouser
30 USD
Made by your skills to your specifications
Exploration
Garments are vessels for human action. EXPLORATION units are made in house by Ground Cover's artisans as a means of fully unearthing a design concept post-patternmaking. Unique fabrics, treatments, and appliques are key to this endeavor. Every object is unique and is labeled as such. Each garment is made start to finish by one sewer. This increases time and price, but it also depens the relationship between maker and garment.
GI - 0341 - 23 - 91
Mini Brim Trucker Hat
220 USD
1 of 1 made at Ground Cover HQ
General Issue
These garments are ready-to-wear. GENERAL ISSUE provides ethically made small batch production from our factory in Los Angeles. The efficiency of a garment assembly line allows for a lower price point while supporting domestic businesses and garment workers. These styles are a refined version of our EXPLORATIONS, and offer greater wearability and, hence, functionality.
GI - 0341 - 23 - 91
Mini Brim Trucker Hat
100 USD
Made in Los Angeles, California
Training
Do-it-yourself is the shortcut to local production. Releasing our I.P. for other's interpretations is the quickest way to a democratized fashion supply chain. With TRAINING, you received a downloadable pattern and sewing guide to make your own- just as you'd like it.
GI - 0341 - 23 - 91
Mini Brim Trucker Hat
20 USD
Made by your skills to your specifications
